by Kelly Lucas
What sets my class apart from the rest? Well, I'm certain that other classes and tutorials available online are fabulous. But I've never personally subscribed to any of them beyond the free trials. So my knowledge of the others is quite limited.
Yet, based on the feedback I've received from previous students, there are some qualities that set me apart:
Price: I've always set my prices lower than the
rest of the market. But in no way does that reflect upon the
content and quality of my classes and Tutorials. My first goal is
to provide high quality content to as many people as possible.
A lower price gets people's attention. More people can afford it.
And as a result, a lot of people buy my products. Which in turn,
helps me establish myself and build my reputation as an Expert in my
field.
I have Low Overhead. My cost
of doing business is much less than the other larger companies that
provide online learning resources. This too allows me to set my
prices lower than the rest of the market.
A Great Value: Because the price is low, and the quality and quantity is very high, previous students have commented that this class is definitely a great Value. More importantly, they also stated that the content is Priceless.
Personal level of Service. I think I deliver customer service that is far more personable than the others. I answer nearly all customer emails and phone calls myself and avoid over-using auto-responders. Actually, I don't use auto-responders nearly enough! That's because I don't like them at all. Notice, I said "nearly all emails". My business has experienced tremendous growth over the past year. So It's getting tough to respond to everyone in a timely manner. I have had to prioritize my responses to current students and those wanting to become students. Yet, I want students to send me occasional emails when necessary so that I can help them. I want everyone to be successful.
An Emphasis on Beginners. My tutorials have a
special emphasis or focus on meeting the Needs of Beginners.
Actually, my business is thriving because of begininers.
Basically, I found a very neglected sector of the market, Beginners
learning Web Design (do it yourself or otherwise). I have gone to
great lengths to make tutorials that start at the beginning and never
assume my viewers know anything. This means I explain almost
everything in great detail. And it also means my tutorials work!
You can actually get them to work as long as you follow the steps as
described.
I can't tell you how many tutorials I've
personally viewed over the years that I could not get to work!
Then I read over the comment section for the particular tutorial and no
one was able to get it to work!! This is the very thing I
don't want happening with my tutorials. And so far, so good.
Saves You Time: I've made all the mistakes so
you don't have to. I didn't have many resources available to me
when Expression Web first came out. And I wasn't a designer at
that time either. So I had to learn a great deal. It took me
a long time to "get it".
But you don't need to invest
nearly the amount of time I had to. I've created the class I wish
I had when I was getting started. I was 'right where you are now'.
Based upon that experience, I discovered what was missing and as a
result created this class. What took me several months to learn
will take you a fraction of the time.
For $49, you just can't walk away. I've set out to help as many people as possible and have done so over the past 2 years. I have kept my prices low so that I can reach a lot of people. I hope to continue to serve each and everyone of you in any way I can. If you need anything or need any help along the way, just email me.